Competitor Landscape is a comprehensive analysis of products or services in a single category of competition, relative to one business. It is designed to analyze a set of competitors or the competitive landscape of a particular technical area to identify and understand competitors, followed by an analysis of their strengths and weaknesses and how the target business can improve upon what its competition is doing. The competitor landscape includes identification of major competitors and new entrants, analysis of their patent portfolios, product, market segment, price comparison and a SWOT (strengths, weaknesses, opportunities, and threats) analysis. The assessment can be used to predict competitors' future directions and to benchmark their relative threat level. Competitor analysis is a most crucial element of any company’s marketing and R&D strategy.
IBRSoluTions provides competitor landscape services giving a detailed analysis which provides a decisive edge to a company and allows management and R&D teams to benchmark their IP position against the rival competitors. The detailed product descriptions and relevant industry news, a survey of competitor promotion and maps showing distribution of competing products helps in planning marketing strategies and acts as a driving force for the marketing department of an organization.