Business Market Research Solutions

Market Intelligence

Keeping track of your competition and the state of your industry is an integral part of operating any business. Market entry, market expansion, market assessment and acquisition studies advice on the correct course of action when investing in a (usually new) market presence. Needs assessment studies allow us to better meet customer requirements and therefore increase market loyalty and market share. Segmentation, branding and competitor intelligence research tend to refer to markets where there is an existing presence, and are particularly useful in helping us differentiate ourselves from the competition and capture more value.


Marketing intelligence is the everyday information relevant to a company’s markets, gathered and analyzed specifically for the purpose of accurate and confident decision-making in determining market opportunity, market penetration strategy, and market development metrics. It uses multiple sources of information to create a broad picture of the company's existing market, customers, problems, competition, and growth potential for new products and services. Sources of raw data for that analysis include sales logs, surveys and social media, among many others.


In simple terms, market intelligence is information that is gathered for the purpose of making business decisions. It is used for various purposes like to enter new market, or expand presence in a market; to minimize the risk of an investment decision being wrong; to keep ahead of the competition, obtain first-mover advantage over competitors; to give the customers what they want, expand market share; to establish and maintain a distinctive corporate identity; and to tailor products and marketing effort around customer needs etc.



IBRSoluTions provides the following Market Intelligence Services:

Market Intelligence Services
  • Market Report

  • Market Trends Assessment

  • Market Sizing & Segmentation

  • Product Pricing Assessment

  • Market Affordability Assessment

  • End User/ Customer Assessment

  • Market Surveys

  • Marketing & Sales Support

  • Market Watch

Market Report

  • Market reports offer key intelligence that lets you take advantage of various business opportunities in the highest-demand industrial sectors. The reports are in-depth, thorough evaluations of the market based on thousands of innovative data points created from comprehensive, annual business analysis. These reports can be used for a wide range of strategic purposes, from due diligence to forecasting to streamlining to evaluating lucrative opportunities, these in-depth and knowledgeable reports deliver the facts and necessary insights to make much better informed and productive decisions.

    IBRSoluTions provides market report to companies to look beyond basic compliance and to provide real insights into risk, the priorities and assumptions governing risk management and how risk influences key business decisions.

Market Trends Assessment

  • Changing and accommodating with time is the only way to survive in this fast-paced ever-changing competitive world. So business leaders need every advantage available to them in a timely manner to drive change in the market and to stay ahead of their competition. IBRSoluTions provides business leaders with a keen advantage in this regard by making them aware of emerging trends and demand requirements on an annual basis.

Market Sizing & Segmentation

  • Market Sizing & segmentation is the process of identifying and targeting groups of individuals who are similar to one another. It is a very important aspect for putting forward business strategy as targeting a segment of the market can be a powerful way to dominate a market niche. Markets can be segmented in many different ways: by product or service needs, by sensitivity to price, by geographic area, by demographic segment, or by psychographics and lifestyles. Successful segmentation depends on understanding what consumers need, how groups of consumers differ from one another, and how consumers decide among products.

    IBRSoluTions searches for and identifies patterns in consumer data, organize them into groups with similar attitudes, needs, and desires; and evaluate the size and market potential along with the positioning and appeals that should be employed to reach each segment.

Product Pricing Assessment

  • Product pricing become a new and important variable factor to product success in the challenging waters of global pricing and market access. Understanding the pricing helps decision makers to understand key price drivers within and across targeted market, secure market access, anticipate price impact during market changes etc.

    IBRSoluTions product pricing assessment service collect product pricing data across the targeted market includes daily analysis, special reports, country profiles, detailed P&R data, reference pricing matrix and market access risk scores. We generate targeted, actionable recommendations for pricing products to ensure optimal customer access.

Market Affordability Assessment

  • A good product or service is marketable when it is affordable to customers. A very important part of product or service success is assessing the market affordability by implementing affordability assessments throughout your business. IBRSoluTions market affordability assessment solutions provide affordability assessment for new business requests and the ongoing monitoring and management of affordability on existing portfolios. We help you to understand what market can afford, so that you can plan accordingly to your product.

End User/ Customer Assessment

  • Successful new products and services meet real customer needs. Because different products appeal to different kinds of people, and because truly innovative products (those that offer dramatic change in the way people live) attract small groups of early adopters before going mass market, it is important to have a clear picture of who the end-user customers will be as early as possible. Having a clearly defined customer target enables more accurate matching of product features and benefits to the target and improves the ability to estimate market demand. IBRSoluTions customer assessment solutions help you to understand consumer psychology, strengthens consumer-segment profiles beyond demographics by identifying the psychological drivers of purchase behavior and lifestyle choice.

Market Surveys

  • IBRSoluTions offer a broad array of experienced survey services in such areas as consumer market research, b2b market research, business customer satisfaction surveys, industry market research, company surveys, patient surveys, alumni surveys, and job satisfaction measurement. Market surveys services include Desk research, Quantitative interviewing (e.g. online surveys or telephone interviewing) & Qualitative interviewing (e.g. depth interviews, group discussions and ethnographic studies)

Marketing & Sales Support

  • Launching new products efficiently and increasing market share is a key activity for any industry. Marketing is challenged with the need to produce the right marketing message, to the right audience with the right educational mix. From strategies for launching new products to increasing market share; from targeting the right professionals and to identifying and influencing decision makers, the sales and marketing activity list is long and demanding, as are its demands on the technology infrastructure. We offer comprehensive solutions as a sales and marketing outsourcing partner.

Market Watch

  • Keeping watch on market helps to stay ahead in this competitive world. All market measures like sales value (trade price), sales volume in units, market share and same period growth, market share, geographic market share, preceding and same period growth, evolution index (EVOL), market index (MI) and distribution (numeric and weighted distribution), Top 100 Companies, Top 100 Products need to be watched to analyze the competitiveness and trends of the market. IBRSoluTions provide services consist of a set of Web reports/dashboards with multi-market information from various sub-segments of the market.

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